Nonprofit marketing has a different job than selling another product. It has to build trust. It has to explain value. And it has to give people a reason to participate.
I help mission-driven organizations build audiences through integrated marketing, digital engagement, content, email, social media, events, and storytelling.
Marketing Experience
My career has included marketing and audience-growth work for nonprofits, advocacy organizations, political campaigns, educational programs, and mission-driven organizations.
At Care2, I increased relevant lead generation by 18% year over year and increased petition production by 150%. At Pop Culture Classroom, I led marketing and communications supporting educational programming at Denver’s largest annual pop culture event.
Audience Engagement Services
- Audience strategy
- Email marketing
- Social media
- Content marketing
- Digital campaigns
- Lead generation
- CRM segmentation
- Brand messaging
- Event marketing
- Community engagement
- Donor engagement
- Membership communications
I Create Impact and Connection, Not Just Reach
A large audience isn’t necessarily an engaged audience. I focus on helping organizations understand what different audiences need and creating communications that give people meaningful reasons to participate.
The objective is to turn strangers into supporters, supporters into participants, and participants into long-term members of a community.